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A celebration of traditional African beauty

In June 2024, we launched #DecolonizingBeautyZikora

What is it? A unique campaign designed to educate the public and celebrate the rich tapestry of indigenous and local beauty customs across Africa

Why? In a world increasingly dominated by Western beauty standards promoted through pop culture and the global beauty industry, #DecolonizingBeautyZikora seeks to challenge narrow perceptions and showcase the multifaceted historic beauty traditions in Africa's diverse cultures.

How? The campaign will utilize a multi-platform approach to reach a broad audience of English and French speakers around the world.

When? Throughout the remainder of the year 2024, a series of initiatives from the campaign will be announced.

Press Release In English

Annonce en français

#DecolonizingBeautyZikora
Initiatives

Crown of Coils: An Ode to African Hair

In July, we kicked off a vibrant social media challenge designed to encourage content creators to appreciate African hairstyles and inspire their audiences. See the winners on our social media platforms.

Roots on Reels: Showcasing African Beauty Through Film

We our currently accepting entries for "Roots on Reels," a smartphone short film contest for African filmmakers to make a film that captures their interpretation of the theme, Decolonizing Beauty. Learn more and submit an entry here.

Motherland Beauty: A Poetic Exploration of Traditional African Beauty

A poetry contest for African poets to express the essence of African beauty through the power of words

African Beauty in Focus: A Photojournalism Project

To be announced in October

A call for African photojournalists to capture the essence of traditional African beauty practices through their lens

Hairitage in Motion: A Live Celebration of African Hairstyles

To be announced in December